Who is Reliable supply chains?
Our Mission
To streamline global supply chains for organisations and businesses of all sizes
Our vision
To be a globally trusted procurement and logistics partner by providing unparalleled solutions while delivery first class customer service
Our Core values
Innovation - We are open minded to innovation and change
Excellence - We believe excellence is determined and achieved by our inputs
Dependability - We realise that dependability is the result of accountability
Collaboration - We focus on positive collaboration both internally and externally
Respect - We respect all people equally and their respective cultures, values and beliefs
Our History
Founded on a strong legacy of logistics excellence, our company has been a trusted name in procurement and logistics since 1983. Originating in the United States, we began with a mission to streamline supply chain operations and provide reliable, cost-effective solutions to a growing network of clients across diverse industries.
In 2013, we expanded our operations to Europe by establishing our headquarters in Amsterdam, The Netherlands — a strategic move that leveraged the city's global connectivity, advanced infrastructure, and vibrant international trade environment. This expansion marked a new chapter in our growth, positioning us to better serve our global clientele with enhanced agility and reach.
Today, with over four decades of experience in the USA and more than a decade in the European market, we continue to evolve in response to the dynamic demands of global commerce. Our expertise spans end-to-end procurement services, international logistics, and supply chain optimization — all delivered with a commitment to transparency, efficiency, and sustainability.
Under the leadership of Managing Director Barry Kroon, our company has strengthened its position as a forward-thinking supply chain partner. Barry's vision and industry insight drive our continuous innovation, customer focus, and operational excellence.
Headquartered in Amsterdam, we remain dedicated to connecting suppliers and customers worldwide with seamless precision — delivering value every step of the way.